Moustache Fifth Anniversary, a Look Back, pt. 3
One thing we have tried to do to keep Moustache an interesting store to visit, whether or not for shopping, is frequent redecoration. To this effort, we have always, since the very beginning, relied on James Dignan, a true founding partner of this company. To mark our first year in business, we enlisted James to paint a mural on the back wall of the shop. I’m shocked to find that I do not have a photograph of this mural, other than the action shots of James painting it- how can this be? If someone does and can send them to me, I’d love to show it off properly. Oddly, owing perhaps to the murky period between digital cameras and iphones, I seem to be lacking photos of quite a few events in this period.
In those years, we built pretty elaborate window displays, a practice we have sadly become too harried to continue. This was a particularly stunning one, in my humble opinion.
It was also around this time that the bespoke side of the business really took off. For a while we had maintained Moustache as the shop for the ready-to-wear, while doing fittings and consultations down the road at our studio. After a while, this became impractical, as it was quite confusing for customers to shuffle between the two, and also expensive, as Hong Kong real estate ain’t cheap, you know! As busy as the bespoke business became, we created some really nice ready-to-wear shirts at this time – from dress shirts to tees: I still thrill from time to time when I see a man on the street in a Moustache polo from this collection, all these years later!
Here’s a nice photo shoot we did with Zosia Zacharia in Wan Chai, a neighborhood we’d end up moving to a few years later, just as it was having its renaissance moment. I hate to be a broken record about how well made Moustache clothing is, but I own and wear and have been wearing many of these pieces since the day I wore them for this photo shoot!